Following from
the feasibility assessment, the Business Case Stage is
where we undertake sufficient work in each of the
identified risk areas to answer the additional question:
Not just “Is it do-able?” but also “Is it worth doing?”
In this stage we consider your investment in this
project relative to alternatives. We undertake specific
work and define activities which require completion in
each of:
Marketing
Design
Manufacturing
Supply Chain and Logistics
Legal and Intellectual Property
Commercial
In many cases
this involves:
Preliminary market research
Preliminary concept development
Evaluation of alternate manufacturing
technologies
Patent and Intellectual property searches
Development of draft business plans and
commercialisation strategy
The output
from the Business case stage is a detailed project plan
for the commercialisation of your product as well as a
detailed risk management plan. This plan includes time
and cost estimates for all activities.
