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Contents

   Idea to Launch
 Process
 
   Stage 1: Feasibility
 Assessment
 
   Stage 2: Business
 Case
 
   Stage 3:
 Development &
 Testing
 
   Stage 4: Launch  
   What to do next?  
   Case Studies  
       
   Download PDF
 brochure
 
   
       
 
 

Entrepreneurs

 
 

Idea to Launch Process

 
 

In established businesses, research has identified that 46% of product development projects are cancelled or fail to deliver an adequate financial return. In best practice companies an enviable success rate of 80% has been achieved.

Entrepreneurial development of new products has at least a 1 in 5, if not a 1 in 2, chance of failure. You can increase your probability of success through the application of best practice methods in new product management.

Prodex Systems' experience and expertise in new product development management provides you with an independent, objective perspective on the potential of your product and the pathway to success.

We use a structured development process to manage risk in new product development projects. Our management approach front-loads the development effort to confirm the feasibility of new product projects before moving into the more expensive development and launch stages.

 
  The Idea to Launch Process  
   
 

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Product Development Excellence