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Contents
   Idea to Launch
 Process		  
   Stage 1: Feasibility
 Assessment		  
   Stage 2: Business
 Case		  
   Stage 3:
 Development &
 Testing		  
   Stage 4: Launch  
   What to do next?  
   Case Studies  
       
   Download PDF
 brochure		  
   
       
 
 

Entrepreneurs

  
 

Stage 4: Product launch

  
  Planning for product launch is initiated during the development phase to ensure parallel development of brand, packaging, point of sale and promotional materials. Launch planning also includes:  
 
  • Supply chain planning
  • Test marketing
  • Volume forecasting
  • Transition to manufacture planning
  • Contingency planning
  • Dual supplier strategies
  • Product recall planning
  • Finance and cash flow planning
  • Advertising
  • Public relations
  • Promotions
  
 

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