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Dr. Robert Cooper is a noted international expert in the field
of new product management. Bob is the creator of the Stage-Gate®
process, now widely used by leading firms around the world to
drive new products to market. He has assisted a number of
leading corporations to design and implement his Stage-Gate® new
products process. Companies such as Procter & Gamble, Lego,
Carlsberg, Swarovski, Reckitt-Benkizer and Emerson Electric have
deployed his methods to enhance their processes for developing
and launching new products.
As a thought-leader in the field of production innovation
management, Dr. Cooper has published more than 100 articles in
leading journals on new product management. Many of these have
been leading edge articles that have had a profound impact on
product innovation practice. In addition, Bob has written 7
books on new product management, including the popular “Winning
at New Products: Accelerating the Process from Idea to Launch”.
With over 16,000 copies sold globally, it has become the Bible
for corporations wanting to overhaul the way they conceive,
develop and launch new products. In 2007, Bob Cooper was recognised by the Product Development Management Association (PDMA)
as the World’s No. 1 innovation management scholar.
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