Are You Winning at New Products?

• Do you find it difficult to pick the best new ideas and development projects to invest in?
• Do you struggle to meet the needs of your customers?
• Do you have a NPD process that is underperforming?
• Do you lack an effective, systematic and professional portfolio or project selection method?
• Do you develop new products that flop due to faulty market information?

A Message from Dr Robert Cooper

“Innovate or die” is the battle cry of the business world. Innovation is the key to prosperity and growth as the global financial crisis draws to an end. In five short years, approximately half of most companies will attribute their sales and profits to products that are yet to exist. This means that in order to grow and prosper, companies must launch new products at a rapidly increasing rate and launch them quickly and successfully.

Despite the need to continue to invest in new product development, many companies do not implement the necessary methods, systems and practices needed to succeed at product innovation. Only a handful of companies consistently and effectively deliver winning products to market. This workshop presents strategies and tactics to help your company consistently develop timely and effective new products. Join me to find out how to maximise your profits from new products.