Strategic Roadmapping Webinar with Dr. Irene Petrick
Dr. Irene
Petrick presents an online presentation highlighting the key
reasons to roadmap as well as the benefits of implementing the
strategic roadmapping framework.
Targeting the “Right” Roadmapping Maturity Level for Your Organization
Article by
Dr. Irene Petrick - The term strategic roadmapping implies a well-integrated and on-going company practice that systematically links market and technology evolution into a compelling product portfolio. How many companies actually achieve this level of roadmapping? Few, it appears.
Roadmapping: Chart Your Organisation's Future
Article by
Chris Creighton Thomas - Initially adopted by technologists within large organisations, roadmapping often did not include other functions such as marketing and product management. Over the last few years, however, roadmapping has been increasingly used for functional areas beyond technology as a strategic planning tool.