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Don Reinertsen has been called the “GURU” of Lean Product development. He is the author of a forthcoming book on lean product
development. His previous publications include: “Managing the Design factory” and “Developing Products in Half the Time”. His contributions in the field of product development
have been recognized internationally. He is particularly noted for bringing fresh perspectives and quantitative rigor to the
development process. In 1983, while a consultant at
McKinsey &
Co., he wrote a landmark article in Electronic
Business magazine that first quantified the
value of development speed. This article has
been cited in the frequently quoted McKinsey
study that indicated “6 months delay can be
worth 33 percent of lifecycle profits.” He
coined the term “Fuzzy Front End” in 1983
and began applying world class manufacturing
techniques in product development in 1985.
Don Reinertsen holds a B.S. in Electrical
Engineering from Cornell University and and
M.B.A. with distinction from Harvard
Business School. Read
more and see other articles about Don Reinertsen
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