| The term
strategic roadmapping implies a well-integrated and
on-going company practice that systematically links
market and technology evolution into a compelling
product portfolio. How many companies actually achieve
this level of roadmapping? Few, it appears.
Nonetheless, roadmapping does add value to the vast
majority of companies who are using this technique. The
perceived value is related to roadmapping maturity.
Therefore, a careful consideration of your company’s
maturity level may identify a path forward to greater
success and sustainability. |
